HALF COZY, HALF HUSTLE
SOFT LAUNCH
A COZY MARKETING IMMERSION TO INFUSE NEW CLARITY, CONFIDENCE AND CASH FLOW INTO YOUR BUSINESS
It’s time to go from ‘I’m done, burn it all down,’ to ‘OMFG I’m back, baby!”
You name it, you’ve tried it.
Truth be told you’ve been in maintenance mode for… well, a while now.
Money still flows, you still launch things from time to time.
But the relationship between you and your business feels a little like the ‘nice’ partner in a rom-com who holds the place before the true love interest comes in.
Things are fine. [insert dog in the house on fire meme here]
But you lost the spark after tweaking your offers and messaging and price points so many times that you don’t even know what you’re trying to say anymore.
And after more stagnant sales months than you’d care to look at, you just kind of let things go quiet.
It’s time to get off the content creation hamster wheel.
You were never meant to be distilling things into 5 second clips and filming random clips of yourself doing the often objectively boring behind the scenes of running your business.
You were meant to be doing the work you love, and enough of it, while getting paid well.
Because after all, you’re one of the good guys, and everyone knows the good guys are supposed to win.
But you’ve tried to be marketing nonstop and staying consistent and tweaking your messaging so many times you can’t even remember what you were trying to say.
Early bird ends October 17, 2024 8 spots only
Enroll now to save $250 and unlock a 1:1 session.
You know what it takes to grow your business—at least most of the time.
But let’s be real. With so many options, it’s easy to get stuck in decision fatigue.
Do you focus on Instagram Carousels or short-form video?
Is podcasting the thing now?
Maybe you should be on Pinterest, but who has the energy to learn another platform?
And what about your offer—how do you get people to want it so much they’re messaging you, asking how to pay?
You’re tired of chasing every new trend, trying to get your message to land.
You’ve launched things before, and it flopped—or maybe it did well, but not enough to make it feel like something you could depend on.
And honestly, you want to make more money—but not at the cost of your mental and emotional health.
No aggro pain-point marketing.
No fake scarcity tactics.
No sacrificing family time, creative time, or Netflix binges (we don’t judge around here).
Here’s the thing…
You don’t have to choose between selling well and staying true to yourself.
introducing
SOFT LAUNCH
A COZY MARKETING IMMERSION TO INFUSE NEW CLARITY, CONFIDENCE AND CASH FLOW INTO YOUR BUSINESS
It’s time to get creative about how you build and sell.
Because you know by now, hustling harder isn’t the answer.
Instead of the grind-it-til-you-find it approach that’s left you feeling more confused and disconnected from your business than ever, let’s…
Create (or refine) an offer that feels like a true expression of your heart, your talents, and your genius.
Align that offer with your perfect-fit clients, using human-first storytelling that sparks instant connection and speedy conversion with zero ick-factor.
Map out a marketing plan that’s not just sustainable—it’s energizing.
Design soft systems that feel like a cozy cushion you can relax into, not a strict set of rules you have to follow.
Build resilience with simply nervous system support so the hard parts feel less sticky.
Because here’s what I won’t promise:
You won’t always love marketing.
You won’t always feel like doing it.
And you won’t get rich overnight.
But here’s what I can promise:
When you have the right offer, shared with the right story, to the right people, on the channels that feel good to you…
It feels like magic.
This is soft launching—where marketing becomes an extension of you, rather than something you “have to do.”
Selling stops being forced, and launching feels light.
Because your strategy is designed around YOU, not some cookie-cutter formula.
Let’s be real: I’m tired. You’re tired. And running a business amidst so many years of turmoil and chaos and uncertainty has made us even more tired.
Even harder, so many of the people you’re trying to help are tired.
Tired of gross marketing and all the noise and just how much there is to do in a day.
So I like spicy. I’m not afraid to hustle. I love working hard.
But only when I know I’m working on the right things.
That’s what makes this feel soft.
No more content creation hamster wheel - because you’ve chosen the places to market that work best for you and your business, and given yourself radical permission to not do the rest.
No more tweaking your offers and second guessing your message every other day because you’ve done the ground work to make something that feels incredible to you and found the right words to make sure your perfect fit customers know it’s for them.
No more hard launching and burnout inducing moments, because you’ve built soft systems that guide exactly what you need to be doing to get the results you want.
soft doesn’t mean small
Soft Launch is a 5-week group immersion designed to help service based business owners breathe new life into their business.
By combining offer (re)design, human-first messaging frameworks, soft systems, and nervous system support, we’ll help you fall back in love with your business, to go from wanting to burn it all down to “OMFG I’m back!! 🎉”
During our five weeks together you’ll get…
[Early Bird Bonus] 1:1 Messaging Audit or DWY Content Creation Session
Save your spot before October 18 to get special early bird pricing and lock in a bonus 1:1 session that you can use to make sure your offer is perfectly designed to attract the best clients who are ready to work with you like yesterday or a done with you session where we’ll map out sales and marketing content that feels better and more electric than you knew it could ever feel.
2 x Live Group Sessions
We’ll meet after you design or refine your offer and start creating curiosity-building marketing assets (week two) and again once you’ve chosen the best marketing space for you and played with creating content there based on what’s working in 2024 (week four).
This is your space to get live support on anything you need.
Sessions will be…
Thursday, November 7 at 12 pm ET / 9 am PT / 6 pm CET
Wednesday, November 20 at 1 pm ET / 10 am PT / 7 pm CET
5 Weeks of Group Coaching
Join our private chat to get feedback on your offers, customized nervous system support practices when things feel funky, copy critiques and more.
I intentionally decided to offer asynchronous group coaching support rather than a ton of live calls because time zones are hard the last thing you need is another call on your calendar or recording to watch. If you want additional live support, you can always email support@chelseaquint.com to add on a 1:1 session at a special rate.
Perfect Offer Alignment
Use my signature offer design process to design or refine an offer that will have your inbox blowing up with new booking requests and orders. You can use the templates, or take the information and apply it on your own, then come into our group chat and/or live calls to get feedback and make it better.
What Works in 2024 Content Banks
Hard truth: it was easier to grow and sell in 2018, with or without cringe-worthy tactics.
For better or worse, we have to be more intentional with what we put out to market our offers if we actually want them to sell. I for one actually think that’s for better.
I’ll give you a detailed breakdown on the four types of content you can create to connect with your dream customers, plus a database of prompts and ideas to get your creative gears going.
Note: these will not feel like the cookie cutter Reel templates and $37 content calendars you can buy. We’re actually diving into sales psychology and what works now, so you won’t just be filling in the blanks, you’ll actually understand how to create true connection.
As we know, connection is what converts in a world that feels less and less human.
Here’s our weekly flow full of minimum spice, maximum results…
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Focus: Define your perfect offer and align it with what your audience truly wants.
Key Outcome: Clarity on your offer’s positioning and a personalized marketing map for the next five weeks.
Content Focus: Curiosity-building content to start conversation with your audience and spark interest.
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Focus: Create engaging intro content to build excitement and tease your offer.
Key Outcome: Strategic content that gets your audience curious and wanting more.
Content Focus: Teasers and early engagement tactics.
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Focus: How to share high-value content that demonstrates your offer’s value without burning out. Hint: this is where we get off the content creation hamster wheel.
Key Outcome: A content bank of valuable insights that connects and converts, aligned with 2024’s strategies AND a clear marketing map that tells you exactly what to do every day and week to see results.
Content Focus: Delivering value that works in 2024 on the 1-3 platform(s) that make the most sense for you.
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Focus: Craft and share stories that deeply connect with your audience, building trust and desire.
Key Outcome: Messaging that makes your audience say, "This is exactly what I’ve been looking for."
Content Focus: Storytelling that drives sales without feeling forced.
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Focus: Create genuine urgency and refine your approach to close sales with ease.
Key Outcome: A clear, comfortable approach to closing sales, creating scarcity without hype or pressure.
Content Focus: Gentle yet effective urgency tactics that align with your values.
As to Your Qs
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I'm intentionally limiting this to 8 people so that you can get plenty of direct support and feedback.
Between the 2 x live calls, 5 weeks of group text/audio support, and the 1:1 if you join during early bird, you'll have as much 1:1 attention as you ask for.
I also believe deeply that you can benefit not just from my wisdom, but the wisdom of the rest of our group.
If at any point you want more personalized support, you can email the team to book a 1:1 session.
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While there is a good chance you'd get a lot out of this immersion, it's designed for business owners who have already created and sold offers, and gone through some marketing trial and error.
I don't believe in putting set revenue numbers or timeline on who can join, but I'd recommend that you've at least designed and sold 2+ offers and have been actively marketing your business for at least a year (even if you haven't been active in the past year).
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Because this is a high-touch, hands-on experience, we do not offer refunds.
We do, however, offer a 100% ROI guarantee.
If you don't make your investment back during our time together, we'll continue to support you via text/audio support until you've made your money back.