the empathy edge

Your signature offers deserve more than word-of-mouth and make or break launches.

Let’s build a clear, confident, consistent sales system rooted in resonance, not pressure (for you or your people).

Is this you?

01 | You’re doing great work,  but it’s not converting (or making money) as easily, sustainably, or dependably as it should.

02 | You’re putting out marketing and sales content, but it isn’t leading to consistent sales.

03 | You’re trying to speak to strangers, but still only reaching people who already know and trust you.

04 | You’re selling something great… but the message doesn’t land (at least not without discounts or launch-based urgency).

05 | You’re stuck toggling between “I want to make cash fast” and “I want to do this right.”

We fix all of that.

Inside of The Empathy Edge, you’ll learn how to sell out your signature offer(s) on evergreen, so you’re no longer chasing referrals, relying on launches, or trying to force urgency that doesn’t feel good.

You’ll build a sales system rooted in resonance, empathy, and strategy that brings in new-to-you clients consistently, while giving you the structure and clarity to keep selling even in the moments when you’re not ‘on.’

In the first 90 days, you’ll have your complete messaging dashboard, your sales system mapped, and your first round of evergreen sales coming in. In 6 months, you’ll look back on your most grounded, profitable, and sustainable season of your business yet… with the proof that you can sell well, live well, and do it all without burning out.

The Empathy Edge is for experienced service providers, coaches and consultants who…

  • Already have a signature offer they’re proud of or know what they want to create and sell in the next 90 days

  • Want to consistently sell it to new-to-them people (not just repeat clients or referrals)

  • Are tired of launch cycles, burnout, or trying to force urgency

  • Crave a sales process that feels just as good emotionally as it does financially; emotionally aligned and financially rewarding effective

  • Are ready to invest in strategic guidance, not just “more content ideas”

You want to know that your messaging and sales systems are doing their job, so you can focus on delivering your incredible work and living your life.

THAT’S WHAT WE BUILD IN THE EMPATHY EDGE

THE EMPATHY EDGE

Evergreen sales + messaging strategy that fills rosters on repeat for...

BOOKKEEPERS

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LIFE COACHES

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COURSE CREATORS

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NOTION CONSULTANTS

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HEALTH COACHES

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THERAPISTS

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FITNESS PROS

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SOMATIC HEALERS

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OPS CONSULTANTS

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SOCIAL MEDIA MANAGERS

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EMPOWERMENT COACHES

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HUMAN DESIGN EXPERTS

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TAROT READERS

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NUTRITIONISTS

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BOOKKEEPERS ┆ LIFE COACHES ┆ COURSE CREATORS ┆ NOTION CONSULTANTS ┆ HEALTH COACHES ┆ THERAPISTS ┆ FITNESS PROS ┆ SOMATIC HEALERS ┆ OPS CONSULTANTS ┆ SOCIAL MEDIA MANAGERS ┆ EMPOWERMENT COACHES ┆ HUMAN DESIGN EXPERTS ┆ TAROT READERS ┆ NUTRITIONISTS ┆

If you read through that whole list and are giving me a bit of side eye, I get it. That’s a big range.

But effective sales strategy and resonant messaging is a universal need for every one of these businesses, and I’m a pro at getting to the heart of what your people need to hear, see and feel in order to buy.

You’re ready for the edge if you know…

You’ve proven that you know what you’re doing.

You know how to create offers, sell them and deliver them (with results that bring tears to your eyes they’re so good). 

So you don’t need someone to come in and review the basics. 

You need a sales and marketing system built around you and your business. 

Your platform loves… and yes, it’s fine if IG doesn’t make the list.

Your energy… Nope, you don’t have to work more than 20 hours a week if you don’t wanna.

Your clients… What do they really need to know, believe, and experience to buy from you?

And your goals… whether it’s a consistent $12k a month salary, or an audience that will help secure your book deal, or a business that can run without you so you can mostly chill with your kids… I got you.

EMPATHY EDGE FEATURES

HERE’S WHAT YOU’LL GET WHEN YOU BECOME A CLIENT

A Six Month 1:1 Coaching, Consulting + Strategy Retainer

You’ll get the strategic brain of a fractional CMO with the nervous system coaching support to make your sales steady and dependable. Together, we’ll create a strategic, sustainable sales system for your signature offer(s); one that’s aligned with your energy, grounded in empathy, and built to sell consistently (not just when you’re “on”).

FOUNDATION (WEEKS 1-6)

This is where we set the vision and build the personalized sales ecosystem that will get you there.

  • Kickoff Strategy + Goal Setting Call (60–75 minutes)
    We clarify your business goals, income targets, energy needs, and visibility desires so the entire container is customized for you (and that we don’t get distracted by pressure or seductive new ideas…)

  • Say Less Sales Messaging Sprint
    A full done-for-you messaging sprint designed to clarify your signature offer positioning, message, and strategy. You’ll walk away with a custom Notion dashboard including:

    • Your PRISM positioning map

    • Empathy mapping + emotional scheduling

    • Messaging vault by buyer awareness stage

    • Sales strategy overview 

  • Messaging Review + Strategy Call (60–75 minutes)
    Once your messaging dashboard is complete, we walk through it together to align on how to start selling with clarity and confidence right away.

EXPANSION (MONTHS 2-6)

  • Quarterly Campaign Planning Session (60 min)
    Every 3 months, we zoom out to map a 90-day plan for sales and content. These sessions are designed to support you in showing up consistently — without burning out or getting lost in shoulds and shiny objects.

  • Weekly 30-minute coaching calls
     Focused, high-impact sessions to support your sales strategy, content planning, campaign execution, mindset blocks, and offer refinement.

  • Quarterly Progress Review + Goal Refresh
    A milestone session to reflect on wins, track results, and refine your strategy as needed. 

  • Built-for-you Sales Plans
    I’ll design your full evergreen and/or launch sales plan; including messaging angles, buyer awareness-stage strategy, and key content milestones; so you’re not starting from scratch or guessing what to say next.

  • Copy Submission + Review
    In-depth review, line edits and feedback for your key marketing and sales assets (sales pages, launch emails, podcast scripts, landing pages, webinar outlines, etc.) You’ll get strategy-driven notes and refinements that help your copy convert without pressure or fake urgency.

ON-DEMAND SUPPORT

You’ll have ongoing access to me via Slack for:

  • Real-time feedback on your sales content, offers, and ideas

  • Coaching in the moment when stress or sales wobbles come up

  • Personalized guidance during launches or campaigns

  • Emotional and energetic support, not just strategy

BONUS ACCESS

  • Access to Regulation Rituals Private Podcast
    You’ll get full access to my nervous system support library during our time together. This is a library with tools, practices, and audio rituals built specifically for business owners navigating visibility, sales, and entrepreneurship. Use it any time you’re feeling stuck, stressed, or like you’re “too much in your head.”

  • PIF Bonus: DFY Sales Emails
    When you select the pay in full option, you’ll also receive 10 DFY Sales emails, which I will write for you anytime during our 6 months together. You can use these emails to build an evergreen sales system, support a launch, or prep your list for a launch.

INSIDE THE EMPATHY EDGE

HERE’S WHAT YOU’LL WALK AWAY WITH

  • Messaging strategy that speaks to cold audiences and re-engages warm ones via my signature Method Messaging process

  • DFY offer positioning that shifts your favorite offer from ‘nice to have’ to ‘I need this like yesterday’

  • Evergreen campaign strategy that doesn’t rely on urgency or discounts

  • Sales content strategy that sells across platforms, emails, and touch points

  • A sales + client rhythm that works for you — emotionally and practically

  • Practices to increase your nervous system’s capacity to handle rejection, tricky client dynamics, team drama and money stress without shutdown

  • Coaching and feedback that holds your vision, your nervous system and your numbers

Most importantly?

You’ll sell your offer(s) with confidence, consistently, in a way that supports the life you actually want and the work you most want to be doing.

Meet Chelsea, aka The Business Whisperer

I’m equal parts strategist, storyteller, and nervous system whisperer. Yes, we’ll map campaigns, offers, and dashboards. But I’ll also remind you that you don’t need to be glued to Instagram (or use it at all), force urgency you don’t believe in, or stretch yourself thinner just to hit a number.

I’ve spent nearly a decade helping founders across industries and income levels refine their sales messaging and systems so they can sell with consistency, without sacrificing creativity or wellbeing. My clients aren’t beginners; they’ve launched, served clients who rave about them, maybe even sold out a time or two. And they’re ready for their sales to feel as good and reliable as the work they deliver. 

(And if you’re newer but ready to step into that level of clarity and consistency, you’ll be right at home here, too.)

What I’m known for? Translating your hard-won expertise into a sales system that feels so good to you: clear, repeatable, and rooted in empathy. I’ve built messaging and sales strategies for everyone from creatives scaling their first signature offer to multi-six-figure CEOs looking for smarter, more sustainable growth that lets them become known without feeling the pressure to be on every platform.

Because selling isn’t just about conversion. It’s about resonance. And when you’re ready to step into that next chapter of leadership, where your sales feel steady, your marketing feels like art, and your business supports your actual life, that’s what we’ll build together inside The Empathy Edge.

INVESTMENT DEETS

For Q4 only you’ll save 25% on The Empathy Edge

6 x $750

Payment Plan

Lock in your Empathy Edge spot for 6 monthly payments of $750 (instead of the usual $1,000) when booked in Q4.

PIF BONUS: 10 DFY EMAILS

$4,500

Pay in Full

Lock in your Empathy Edge spot + DFY Emails for $4,500 (instead of $6,000) when booked in Q4

TRANSPARENT MARKETING MOMENT

I know the people buy in different ways, and for that reason I am breaking a standard sales page rule of giving people only one option.

If you’re interested in the Empathy Edge, you can either head straight to the checkout cart, book a call to talk with me, or send me a voice note with your questions.

✺ FAQs ✺

  • The Empathy Edge is a 6-month 1:1 coaching container where we fix your sales messaging, build your sales system, and coach you through the strategy + emotional resilience it takes to sell your offer consistently. It’s part strategic consulting, part sales coaching, part co-regulation — so you’re not just getting a plan, you’re getting the capacity to actually execute it.

  • Established entrepreneurs who’ve already sold offers and want to sell them more consistently, with more ease. If you’re a newer founder, but are looking to grow as quickly and sustainably as possible, this might be a fit for you, but probably a stretch if you don’t have solid foundations.

    This is for the founder who’s ready to grow beyond referrals, repeat buyers, or one good launch, and wants a sales system that makes selling feel natural and repeatable.

  • We can do that. This container is designed to evolve with you and help you live well while doing your best work. Additional projects (like supporting a second offer or a full launch) can be added on — always with clear agreement on scope and fees before execution.

    Some examples of add-on support:

    • Weekly breathwork, EFT, or somatic sessions to increase your capacity for selling

    • Additional launch plans or evergreen sales campaigns

    • DFY copywriting for launch emails, funnels, and sales pages

    • Sales page design

    • Lead magnet + funnel design + build

  • If you pay in full then I write 10 sales emails for you.

    Beyond that, the Empathy Edge includes messaging strategy and creative direction, but not full done-for-you copywriting by default.

    If you’d like me to take the pen on your launch emails, funnel copy, or sales page, that’s an add-on we can scope together.

  • If money feels tight, that’s often the exact reason this work matters.

    When sales aren’t consistent enough to cover your expenses and investments with ease, it’s usually because your sales system isn’t set up to generate recurring, reliable revenue. That’s exactly what we fix inside The Empathy Edge.

    Here’s how we approach it:

    • Clarity first. We’ll get clear on the offer that is best positioned to drive sales and grow your income as quickly as possible, including this investment.

    • Recurring revenue. We’ll design your sales system so you’re not relying on one-off launches or referrals, but instead, have income you can predict month after month.

    The goal is that within our six months together, you’re not just covering this investment, but building a system that continues to fund your business, your lifestyle, and your future investments with far less stress.

    The root problem is the way your business is set up to generate (or not generate) sales consistently. The work we’ll do together is what creates the money.

    All that said, I’m not a fan of going into debt you can’t recover from or stretching yourself to a place that feels unsafe. You’ll get the most from this work if you’re resourced enough to show up fully and implement.

    If you’re not there yet, stay connected through my free resources, workshops, and lower-ticket offers, so when you’re ready, you’ll already have the foundation to step into this space.

  • That’s common, most established entrepreneurs do. And, if you’re not selling out any of your offers consistently, or beyond referrals and launches, we’ve got to get you sold out first.

    In The Empathy Edge we’ll start by focusing on the offer that’s most important for your income and visibility goals.

    Once that sales system is in place, we can layer in a second offer or map out a full suite strategy. If you know from the start you want support across multiple offers, we’ll talk it through and scope the right level of support. (Additional offers or launch plans can be added on with clear agreement around scope + fees.)

  • While I’ve got systems and processes that guide our work, this isn’t something with a long curriculum you’ll have to watch (and rewatch) to find answers.

    It’s 1:1 support. You get my brain and my full attention on your business. Together we’ll co-create a strategy that fits your capacity, your sales goals, and the way you actually want to run your business.

  • Sales results vary depending on your industry, audience size, and how much you’re able to implement.

    What I can guarantee is that you’ll walk away with sales messaging, a system, and a way of selling that you can use for years, not just a single launch. And if you want ongoing support, we can extend our work together.

  • No strict income minimums, I’ve worked with folks growing toward their first $100k year and those growing towards their first $100k launch.

    The Empathy Edge is built for established entrepreneurs who’ve already sold offers and want to sell them more consistently. If you’ve booked clients, run launches, or sold your offer before (even if inconsistently), you’re in the right place. If you’re brand new and haven’t sold anything yet, you may want to start with a different kind of support before this (ask me about my Momentum Program).

THE EMPATHY EDGE

In 6 months, you’ll have the messaging, marketing ecosystem, and nervous-system support to sell out your signature offer on evergreen — so revenue no longer relies on referrals or make-or-break launches.