How to Sell in 2025: A Guide to Evergreen Selling for Coaches, Consultants & Creatives

If you've been feeling like selling got harder this year, you're not imagining it.

Maybe your launches aren't converting like they used to. Maybe people are taking longer to say yes. Maybe you're getting more questions about your terms and conditions than ever before (yes, really). Maybe you're watching your DMs fill up with "let me think about it" messages that never turn into sales.

You're not alone, and your offers aren't the problem.

The landscape has changed. And if you're a coach, consultant, creative, or service provider trying to sell in 2025, you need to understand what's actually happening with your buyers so you can adapt your sales strategy accordingly.