How to Time Your Marketing So It Actually Works
You know that moment when you're scrolling and an ad or post appears for exactly what you were just thinking about? The thing you've been needing help with, the problem you've been trying to solve?
It feels like the creator read your mind. Like they knew exactly what you needed to hear, right when you needed to hear it.
That's not magic. It's emotional scheduling.
Should You Participate in Black Friday?
It's happening again. Your inbox is filling up with "early access Black Friday deals." Your Instagram feed is wall-to-wall sales announcements. And somewhere in the back of your mind, a voice is asking: Should I be doing something for Black Friday?
If you're a coach, consultant, creative, or service provider, Black Friday can feel like it doesn't quite apply to you. But in the last decade, it's evolved into something any business owner can participate in—which means many feel they should.
The question isn't whether Black Friday exists for service-based businesses. It does. The question is: should you participate, and if so, how do you do it without compromising your values or burning out?
This isn't an ethics test. You're not a bad person if you participate, and you're not a better business owner if you opt out. This guide will help you make a strategic, intentional decision based on your values, your capacity, and what actually serves your business
How to Sell in 2025: A Guide to Evergreen Selling for Coaches, Consultants & Creatives
If you've been feeling like selling got harder this year, you're not imagining it.
Maybe your launches aren't converting like they used to. Maybe people are taking longer to say yes. Maybe you're getting more questions about your terms and conditions than ever before (yes, really). Maybe you're watching your DMs fill up with "let me think about it" messages that never turn into sales.
You're not alone, and your offers aren't the problem.
The landscape has changed. And if you're a coach, consultant, creative, or service provider trying to sell in 2025, you need to understand what's actually happening with your buyers so you can adapt your sales strategy accordingly.