The Say Less Sales Messaging Sprint
DFY sales messaging that sells to strangers, not just referrals or returning clients, so you can sell to new-to-you people this month.
If you can sell in conversation, but your content isn’t converting… this is what’s missing.
Sound familiar?
You know your offer is good, but can’t seem to say it in a way that actually gets people excited enough to buy
Your “What do you do?” answer still starts with “Well, it’s kind of like…”
You’ve sold it before, mostly to past clients or referrals, and new buyers feel hard to reach
You’re sitting on ideas, captions, content you could post… but the message doesn’t feel right yet
If you’re nodding, it’s time for a Sprint.
What is this?
This is a high-speed, high-impact messaging sprint that helps you:
Pinpoint what your best-fit buyer needs to hear to feel safe, seen, and ready to buy
Sharpen your positioning so cold leads start converting
Get a plug-and-play messaging vault you (or your team) can use right away, to launch, pitch, post, and sell
If you’ve launched before but now your offer’s stalling?
This is where we fix it.
Most sales advice + copywriting consults skip the hardest part: actually knowing your people.
That’s the work I do best.
And the work your sales depend on.
Inside this sprint, we dig deep into what your buyer needs to see, feel, believe, and understand to say yes.
And then we build your messaging around that.
That’s why this works.
After your Say Less Sprint you will…
Know how to talk about your offer in a way that sells. No spiraling, second-guessing, or tweaking your sales page daily
Have clear, emotionally resonant messaging that attracts aligned leads and turns them into buyers
Finally feel like your offer speaks for itself (because it does)
Get off the hamster wheel of “just tweaking your copy one more time”
Be able to share your work confidently, because the words are already doing the heavy lifting
Stop spinning your wheels and start seeing consistent interest, applications, and sales
Feel like that bitch when people say, “Wait this is exactly what I needed. How do I work with you?” without pressure, pushiness, or performative nonsense
The M.E.T.H.O.D. behind the messaging…
This isn’t guesswork or gut feelings.
I use a strategic, research-rooted process that’s helped clients create their first multiple 5- and 6-figure launches, go from $1500 in monthly recurring revenue to $12k MRR in under 30 days, and reconnect to the joy of sharing their work.
Inside the Sprint, we look at:
Your Buyer’s Emotional Season — What they need to hear right now
Your Awareness Gaps — Where you’re losing people along the journey because you’re too close to your offer
Positioning + Messaging Alignment — So what you say actually matches what you sell
Sales Story Arcs — So your content builds trust, desire, and action over time, meaning it gets easier and easier to sell to new people.
You’ll leave with a messaging vault that’s emotionally intelligent, strategically sound, and ready to sell.
So if you’re someone who can sell when you’re chatting with someone? This is what helps you sell when you’re not in the room.
What do I get?
This isn’t just about sounding better, though you will.
It’s about selling better.
Inside your Sprint, you’ll get:
Clear, conversion-ready positioning that speaks your buyer’s language so you can update your sales page and batch all your sales content fast af (we’ll even draft the first two pieces on our call)
The unique-to-you message angles your buyer needs to hear (and feel ready to say "I'm in")
A complete breakdown of you what your best-fit customers need to hear at each stage to move them from internet stranger to raving fan
Your offer’s emotional journey, mapped to your buyer’s actual behavior
Plug-and-play messaging you can use to create high-converting sales content, fast. No matter which platforms you use.
You’ll walk away with a sales messaging vault that gives you the what-to-say, who-to-say-it-to, and when to say it so you’re never stuck staring at a blank cursor again.
Want a sneak peak? Every Sprint is unique, but you can click here for an example of what you’ll get.
“The doc is saving me again!
I honestly don't know how I lived without this TREASURE TROVE of an organized, feels-like-me ideas. Especially the "going from X to Y" sections that show my clients in simple, inspiring terms the transformation they'll be getting.”
- Kerri Van Kirk, Career Coach for Creatives
You’ll walk away with a fully-loaded messaging dashboard custom-built around your offer.
Think: sales strategy meets story meets clarity you didn’t know was possible.
Inside, you’ll get:
A tailored messaging framework built around your offer and sales goals
Crystal-clear offer positioning, transformation statements, and conversion-ready sales content series
Buyer psychographics that go beyond the tired “ideal customer avatar” worksheet
A mapped-out customer journey, plus exactly what to say at each stage so they move closer to the sale
Sales timeline, content ideas, and strategy custom-fit to your platform + goals
Everything lives in one place. Easy to use, easy to hand off, easy to come back to anytime you’re stuck or second-guessing.
who it this for?
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who it this for? |
This Sprint is made for founders who are:
Re-launching, re-positioning, or refining a key offer
Stressed by selling only to past clients and referrals because you just can’t depend on that
Ready to attract new buyers with sales content that actually connects
Doing good marketing but ready for great messaging (aka messaging that makes money)
Looking for someone who understand what sells in 2025, and does it with empathy.
Sitting on an offer that should be selling… but isn’t
Not sure what to say to make people feel ready to buy
If you’ve got an offer you believe in, but you’re not sure what to say so your people believe in it too?
You’re in the right place.
How does this work?
01 | You text or voice note me all the things.
I’ll guide you through my signature message discovery process.
02 | I go off and work my magic.
You’ll get behind-the-scenes updates, voice notes, and sparks of inspiration as your messaging comes to life.
03 | We meet to go over your new messaging vault + how to use it.
People usually say, “whoa, I don’t know how I ever lived without this.”
04 | You (or your team) will start applying everything from the vault.
This is where we start to see sales magic.
05 | You get 7 days of follow-up messaging support
So you can implement with confidence — and get my eyes on anything that needs refining.
Sounds great, but what about your results?
Scroll through a few snippets straight from my clients, and if you’ve got questions drop me a line and I’ll put you in touch with them so you can hear from them directly.
“This doc has already saved my ass so many times 😅😅
If I’m ever stuck or starting to doubt I can just open it up and find something that I want to speak to. Sometimes I’ve even just turned your description of the offer into a caption almost verbatim.
It almost feels like cheating, but it’s so so helpful.”
Kerri Van Kirk, Career Coach for Artists
“I had my first ever 5 figure launch with my signature program, that I'd had a hard time really selling in the past. Throughout my launch of that program, I also got tons of feedback on how powerful the marketing was, and had several friends reflect how perfectly the messaging captured my own personal essence. I didn't' feel like I was having to justify my pricing, or constantly negotiating with people about why this work mattered.
The copy truly spoke for itself, and I felt incredibly resourced throughout my month long launch.”
Olivia Magdalena, Magdalene Priestess + Professional Psychic
“I’ve gained over 60 people on my email list and have new opportunities presenting themselves consistently now. I have leads and a pipeline and I’m getting referrals from people which never would’ve been possible without Chelsea’s guidance, the momentum and clarity she helped me create and her balanced approach between the strategic and energetic.”
Toni Robinson, Balanced Business Coach
“I loved finding the sticky aspects of my offer with the help of your lovely brain.
You gave me so many different ways of thinking about it that I now have a very clear understanding of exactly what to speak to for each level of buyer.”
Meaghan Wall, The Hot Girl CFO
the fine print
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the fine print |
Investment + Details
$999 or 3 payments of $333 $444 Summer Special! Use code SUMMERSURPRISE
~2-week delivery from start
You send me your offer + intake → I do my magic → We finalize together
You walk away knowing exactly what to say to sell to new people
Spots are limited to 2 a month because this is real creative work, not a factory floor.
Questions?
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About 2 weeks. Once you complete your intake, I get to work. You’ll get your full messaging vault delivered in time to launch, pivot, or just stop avoiding that blank doc.
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Not totally figured out, but this sprint works best if you’ve already sold the offer (even just once) and want to sell it better, louder, and with more clarity.
If you’ve got the bones, have sold a similar offer that you’re repositioning, or are willing to get clear before we start, I’ll help sharpen the shape.
Need help designing the offer? Email me about my secret menu offer design services.
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Perfect. That’s literally part of what we uncover together. I’ll decode your buyer’s mindset, motivations, and buying triggers, so you’re not just guessing who you’re talking to.
I do this by combining sales psychology, creative writing and acting techniques that mean you’ll get an understanding of your people that no one else could deliver.
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Nope, no, absolutely not a chance in hell.
If you have an offer, a voice, and want it to sell, this sprint works. Past clients include coaches, artists, service pros, physical product lines, accountants, personal trainers, and founders across industries.
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A custom sales messaging vault: positioning statements, transformation copy, psychographic insights, content ideas, customer journey mapping, and plug-and-play messaging ready to post, send, or delegate.
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The sprint is mostly async (because you’re busy and probably don’t love the idea of another call on your calendar), so you can move at your pace, but there’s space built in for review, feedback, and refinement.
Think: done-for-you meets done-with-you, with extra care and nuance.
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Yes of course.
Many clients opt to tack on a support month post-sprint to keep refining and implementing. You can add-on when you buy, or get details once we wrap the main sprint.
I also offer a larger, DWY Sales Campaign Studio, which includes the Messaging Sprint and your entire sales plan mapped out, plus my support throughout the whole campaign. Email to chat details.
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Have another question?